Culture in advertising and advertising in culture: Communication, translation, representation

Culture and German Advertising

strategies applied in translation of culture-specific items in translation of the i. r. i. constitution &the civil code (from persian into english(

این تحقیق به بررسی استراتژیهای بکاررفته توسط مترجمین مختلف در ترجمه واژه های فرهنگی خاص در ترجمه فارسی به انگلیسی قانون مدنی و قانون اساسی جمهوری اسلامی ایران میپردازد.این تحقیق بر اساس نظریه پیتر نیومارک صرت گرفته است. در این تحفیق واژه های فرهنگی خاص اقتباس شده و پس از مقایسه با متن مبدا به بررسی انها پرداخته می شود.در قسمت ضمائم تحقیق واژه نامه ای برای اشنایی خوانندگان با لغات و اصطلاحات حقو...

“ Advertising culture and the making of the modern consumer ”

My paper aims to historicize our understanding of the consumer, a being who nowadays quite often seems to be treated as a quasi-natural entity not only in some sciences, but also in politics, economics and in the media (and all that not only in the West). Specifically, I would like to show how at the beginning of the 20 century advertising deployed various means to bring forth a specific consum...

International Advertising Translation and Cultural Differences : a Case of Studying Advertising Slogans and Their Persian Translation

Today, international communication has got a great significance for people around the world. Societies are more concerned with the positive and beneficial relations with other nations. It seems that the need for interrelationship with other communities is moving the world towards globalization. In such a world, 'advertising' is looked upon as a handy instrument to call for others' attention. In...

Prioritizing the Importance of SMS Advertising and Virtual Advertising in CustomersAttraction in Sports Venues of Mazandaran Province

 The aim of this study was to investigate the role of SMS advertising and virtual advertising in attracting customers in sports centers of Mazandaran province. The research method was descriptive and correlational and conducted by the field study method. The statistical population was all people who referred to sports facilities in Mazandaran province. With regard to the unlimited number of com...